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|Category||Accessories » Rugs|
About Jaipur Rugs
Jaipur is our family’s business that combines the pursuit of profit with the spreading of kindness in a way that benefits all of our stakeholders: our consumers and their families, the artisans and their families, our employees, our suppliers, the buyers and channels we work with.
Our business is built on bedrock of values that goes back to our father and founder, Nand Kishore Chaudhary that combines kindness as our default demeanor, compassion for those around us, and the humility that everyone deserves dignity. This means that Jaipur will work with all those that stand for these values and it drives us as an organization to work with and tap into the creative capacity of those in society that are disadvantaged or rejected.
With their help, we not only create the most distinct design of the highest quality, but are also able to capture the blessings of the disadvantaged such as the artisans and their families. This blessing derives from their passion and devoted labour as they receive the opportunity to grow their fortunes, self-worth and pride-and which then transform into our products. As a result, a Jaipur customer will receive the most beautiful, highest quality design together with the blessing of an artisan’s family.
The unique combination of our father’s values, our unrivaled products and the blessings through the artisans to our customers provides our family business with an enduring source of competitive advantage. Hence, we aspire to become the leader in our trade and serve as the catalyst for how our industry creates both economic and humanitarian benefit for all stakeholders.
By living these values and striving to achieve our aspiration every day , we will ensure the legacy of our father and founder who is the fabric known to all of us as Jaipur.
- The Jaipur Rugs Family
Every great story has a humble beginning, ours is no different; before you take your second step, you must take your first.
One vision, two looms, and an impressive journey. The company you know today as Jaipur Living, Inc. started with the vision of N.K Chaudhary (the founder) connecting people around the world with the talents of the artisans that surrounded him in India. Through the coming years two looms would turn to twenty, then two hundred and beyond due to the attention gained from the artistry and quality Jaipur has become synonymous with today. Resting on sustainability and a vertically integrated business model, Jaipur has grown to one of the world's leading rug manufacturers. Overseeing every step in the supply chain from product conception, design, production and customer delivery, the Jaipur business model offers consistencies in quality and cost.
Today the company headquartered in Atlanta, GA is under the leadership of Asha Chaudhary (the eldest daughter) who's modern touch expanded the company's offerings to include flatweaves, naturals, transitional and modern collections. Design is a passion for Jaipur from its very core and spills out in bold colors, distinctive styles and fashion-forward trending. Jaipur is able to offer the best in competitive pricing in today's market by maintaining consistencies in its vertically integrated business model.
Jaipur defines success as an ongoing process of improvement, sustainability, quality and artistry. Expanding efforts in its civic and environmental principles will always be at Jaipur's core and more importantly its future, defining Jaipur as a leader in the rug industry and a model for companies worldwide.